Investing? The advantages:

Innovative design and

Fashion integration

We combine workwear with streetwear, which makes them attractive not only for the workplace, but also for the leisure area. This fusion of functionality and fashion is innovative and appeals to a wider audience.

The competition offers functional and robust workwear tailored to traditional needs, without a strong focus on fashion aspects.

Sustainability 

We rely on recycled materials such as plastic bottles and marine plastic. Our environmentally friendly production in Germany aims to reduce the carbon footprint and promote environmental protection.

While the competition is also taking steps towards sustainability, the extensive use of recycled materials and a clearly defined environmentally friendly production method is less prominent.

Individualization and adaptability

The "2319" collection from us offers intelligent individualization mechanisms that allow a perfect fit for every user. In addition, companies can individually adjust the clothing with Velcro strips and patches.

 Competition offers standardized solutions that are robust and functional, but put less focus on individualization and tailor-made adjustments.

 Target groups and market approach

We focus not only on traditional craft professions, but also on industries such as gastronomy, health care and transport as well as the streetwear scene. This broad target group approach expands the potential market segment considerably.

The competition is mainly focused on traditional craft and industrial sectors, which means that the target group is narrower. 

Technological innovation

We offer an online configurator that allows companies to order more efficiently and more precisely. This improves customer satisfaction and reduces the return rate.

Although the competition has a strong online presence and well-organized sales, the degree of technical innovation in the ordering and customization phase is less pronounced.

 Marketing and growth

We plan targeted promotional strategies through social media, influencer collaborations and partnerships with streetwear brands, which should promote rapid market launch and continuous growth.

The competition has an established brand presence and relies on traditional marketing strategies and customer loyalty.

In summary, WT brings a breath of fresh air to the workwear industry by combining fashion and functionality, a strong focus on sustainability, tailor-made customization options and innovative marketing strategies.